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Anti-Social Apps and Behaviours

Sunday, March 30, 2014

“Have you guys heard of Rando?” My tech-savvy, digitally-in-the-know friend Vicky asked me and a few friends last summer over dinner. We told her we hadn’t. Vicky informed us that it was this brilliant new app she had discovered and wanted us all to try it. 


The idea was to share digital pictures, with random people. You take a picture, you upload it, and it only gets shared with one other Rando user, picked randomly somewhere else in the world. In short, a total stranger would receive your image. You will never know who the recipient was, and they will never know who sent it. In turn you are rewarded by receiving an anonymous image from yet another Rando user. 


Rando was the antithesis of what other social media platforms offered and encouraged. There would be no likes or retweets or shares. You would get no recognition, praise, or validation for sharing this photograph. I downloaded the app, and this was my first introduction to anti-social media. But it wouldn’t be the last. Just last week, I read about Cloak. It’s a new app, that once downloaded connects to your social network through Foursquare and Instagram (which is owned by Facebook).


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