What is culture?
How does an organisation’s culture gets formed?
Rites and rituals
Carib has continued it’s love affair with Caribbean cricket by coming onboard the Hero Caribbean Premier League (CPL) as a sponsor for the next three years.
The decision by the company was announced at a press conference at the Queen’s Park Oval, Port of Spain, last evening. This is a major boost for the popular CPL, as sponsorship is hard to comeby in these harsh economic times. Carib has decided that they must do their part in assisting what has now become the ‘biggest party in sport’.
Carib will be the official beer of the tournament, and officials at Carib will work together with the tournament’s marketing and sponsorship team this summer to deliver outstanding fan-centred events around the various stadia. In addition, this year fans across the Caribbean can relish specially themed ‘tailgating’ parties, which will hype up the colour and carnival atmosphere off the field even further.
Damien O’Donohoe, Chief Executive Officer of the Hero CPL, said, “Carib is passionate about this partnership and they are an innovative and socially aware company who have strong core values, such as leadership, accountability and going the extra mile, which are also a big part of the Hero CPL’s own values. Carib Beer has a long-standing association as the number one beer in the Caribbean and we are delighted to team up together for the next three years. We believe that this association will enable both brands to ramp up the biggest party in sport this summer, in this, the Hero CPL’s fifth year.”
Ian MacDonald, chief executive officer at Carib Brewery, said: “The importance of cricket to Caribbean people is beyond doubt and at Carib Brewery we have, over the years been at the forefront of supporting local, regional, cultural, sporting, charitable and social activities throughout the diaspora. Carib beer and cricket are firmly rooted in the way of life of our people and with T20 being the most exciting form of modern day cricket, it gives us great pleasure to come on board as the official beer of the Hero CPL.”
The CPL will bowl off in the first week of August and will end with the finals in the first week of September. There has been no announcement of where the finals will be played but there has been interest shown from as far away as Singapore.